Companies to collaborate on video destinations
Disney Interactive and Google’s YouTube announced Monday a deal under which the two will collaborate on co-branded family-friendly video destinations.
Partners will use original Disney-produced content, along with family-friendly video already available on YouTube, and a blend of current Disney Interactive original series, select Disney Channel programming and user-generated content.
First out of the box in February will be an original video series based on Disney’s mobile game “Where’s My Water?” and its main character Swampy.
No financial terms were released. YouTube, with 800 million users worldwide, last month announced an ambitious television initiative to develop as many as 100 niche channels.
“With online video consumption exploding and YouTube at the center of that trend, we see an opportunity for Disney Interactive and YouTube to bring Disney’s legacy of storytelling to a new generation of families and Disney enthusiasts on the platforms they prefer,” said Jimmy Pitaro, co-prexy of Disney Interactive.
“As we prepare to relaunch Disney.com in fall 2012, the Disney/YouTube destination will play a critical part in our next generation platform,” he added.