Networks aim to lure viewers who've switched to PCs

TOKYO — Dentsu, Japan’s biggest advertising shop, and five networks are partnering to launch an Internet TV service next spring.

Viewers whose TV monitors have an Internet connection will be able to see both the regular TV programming and older related shows, as well as check upcoming shows.

PPV programming will be available at prices that have yet to be set.

Participants include Fuji TV, Nippon Television, TV Asahi, Tokyo Broadcasting System and TV Tokyo. Negotiations are under way with pubcaster NHK.

Major electronics makers plan to launch Internet TVs, together with dedicated remotes, in time for the service’s bow.

The aim is to lure back viewers who are watching more content on their PCs with popular programming they can’t easily get elsewhere.

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