The live streaming trend is officially a part of the news biz. Starting this week, CNN is offering online and mobile streaming services for about 50 million households.
Participating cable providers include AT&T, Comcast, Cox, Dish Network, Suddenlink and Verizon.
“A principal goal for CNN is to make more of our content available to more people on more platforms, and CNN’s participation in the TV Everywhere initiative is another step forward in that effort,” said CNN Worldwide topper Jim Walton in a press release Monday.
The Turner news cabler has been trumpeting digital stats for some time now; with the executive restructuring at the network earlier this year, multiplatform division CNN Digital has enjoyed elevated status among the network’s groups.
The expanded digital footprint will require more resources — CNN.com will include multiple live streams of breaking news and events in addition to streams of CNN and HLN.