In a move that should help the anticipated 3D screen crunch over the holidays, Cinemark has pacted to install 1,500 additional RealD 3D in its theaters.
Pact will bring the number of RealD screens operating in the Cinemark circuit to 3,000, double what it has already pacted for, with 2,200 3D screens operating by December.
Exhibs are experiencing a 3D crunch now, with “Transformers 3,” and the final Harry Potter pic already out in stereoscopic, with “Captain America” to bow today.
An even worse logjam is expected at year’s end, with DreamWorks Animation’s “Puss in Boots,” Warner’s “Happy Feet 2,” Dimension’s “Piranha 3DD
,” Sony’s “Hugo,” Fox’s “Alvin and the Chipmunks 3D” and Paramount/Sony’s “Tintin” all set to open in November and December.
Cinemark has already begun installation of its new RealD order.
Cinemark’s CEO, Alan Stock, said that getting 3D capability into almost 50% of the chain’s screens “will allow us to better support multiple 3D films at the same time and fully capitalize on 3D’s box office potential.”
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