Celebs outsource feeds to twitterati

To be successful, some leave social networking to pros

#Celebs make hay in cyberspace

Hollywood celebs have tweeted insensitive comments about breast feeding in public, circumcision and jokes about the Japanese earthquake disaster — proof positive that not all of their Twitter messages are created or censored by image-conscious handlers.

Indeed, there’s no secret “tweet central,” inhabited by workers grinding out messages for their clients.

Still, while tech-savvy celebrities tend to originate some or all of their tweets, their missives come from a mix of sources: Some are generated by personal assistants or publicists, in some cases dictated by the celebrity; others are created out of thin air.

And some are sponsored messages created by advertisers who pay for their distribution.

Followers can sense bland tweets created by support staff such as “I need a strong coffee today,” “Great rehearsal with the band” and “Don’t forget to donate to my foundation.” To build and retain a following, digital media pros say that celebrities need to originate at least some seemingly genuine and revealing messages.

While generating tweets capped at 140 characters is a skill any celeb can master, posting content on Facebook and personal websites requires greater digital savvy, so many of Hollywood’s finest outsource their management in those areas.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading