UTA has hired CAA’s Ophir Lupu to head its videogame unit.
Lupu was previously co-head of CAA’s vidgame wing, where he repped a number of top creatives and companies.
“Ophir’s accomplishments are tremendous, and his vision of where the games business is going makes this a very exciting opportunity for UTA,” said Jeremy Zimmer, UTA co-founder and managing director.
UTA’s vidgame department already reps Electronic Arts and other tech firms.
Lupu had been with CAA since 2000.