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BermanBraun boosts digital

Heinke appointed head of digital current operations

BermanBraun has promoted from within to find an overseer of its growing digital business.

Jared Heinke has been appointed head of digital current operations, reporting to Lloyd Braun and Gail Berman. He’ll guide both the trio of channels that the firm will bring to YouTube, as well as the websites BermanBraun produces for MSN, including Wonderwall, Wonderwall Latino, Powerwall and GLO.

With the firm expecting to double the websites under its oversight in the coming year, BermanBraun saw fit to restructure 80-plus employees into two separate divisions, one focused on creating the new sites and the other maintaining the existing ones.

“We have to manage the brands we have while nurturing a robust development slate, just like a TV studio,” Heinke said. “The current sites will roll up under my jurisdiction.”

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