VOD service available in 11 European countries
The BBC’s Global iPlayer, available on Apple iPads, bowed in 11 European countries on Thursday.For a €6.99 ($10) monthly subscription or $71 a year users can access a range of contemporary and archive shows. Auds will be able to download content and watch offline. BBC Worldwide, which is behind the initiative, has made the Global iPlayer available in Austria, Belgium, France, Germany, Italy, Luxembourg, the Irish Republic, the Netherlands, Portugal, Spain and Switzerland. Unlike the U.K. iPlayer, which offers a seven-day catch-up service, the international version provides a mix of contempo and classic fare, including “Fawlty Towers,” “Only Fools and Horses,” “Sherlock” and “Doctor Who.” “This launch is an important route to market in our strategy of pursuing multiple platforms for our programs and brands, taking British programs to new digital audiences around the world,” said BBC Worldwide topper John Smith. Initial roll-out through iPad in a limited number of countries will be followed by a broader global service. It is not clear when the service will bow in the U.S.
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