Another lousy month for video game sales

August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. Panic

With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over year sales were down 23 percent.

Analysts has braced for the fall, but it still stung. Madden’s absence created a vacuum that was filled by Square Enix’s big budget Deus Ex: Human Revolution, which topped the sales charts.

Hardware sales fell 12 percent last month, despite Sony’s decision to cut PlayStation 3 prices by $50 mid-month. Sony noted in a statement that inventory problems hampered some sales of the console.

“Despite inventory constraints at retail during the first half of August, PS3 hardware sales were very strong the last two weeks of the month following the $50 price cut,” said Patrick Seybold, senior director of corporate communications at Sony.

The good news for the industry is that the drought of top tier games is finally over. Resistance 3 is already on shelves and Gears of War 3 will arrive on Sept. 20 with plenty of other games on their heels. It almost certainly won’t be enough to save the year from once again falling short of last year’s retail sales numbers, but it will let publishers go out on something of a high note.

The month’s top selling games can be found after the break.

More Digital

  • China's iQIYI Takes Further Step to

    China's iQIYI Takes Further Step Towards IPO (Report)

    August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over […]

  • Snapchat Content Chiefs Talk Redesign, Scripted

    Snapchat Content Chiefs Talk Redesign, Scripted Programming

    August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over […]

  • Sheryl Sandberg

    Sheryl Sandberg, Jack Dorsey Won't Seek Re-Election to Disney Board

    August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over […]

  • 75th ANNUAL GOLDEN GLOBE AWARDS --

    You Can Listen to Oprah’s Golden Globes Speech on Spotify

    August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over […]

  • American Made

    'American Made' Tops DVD, Blu-ray Charts

    August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over […]

  • Twitter outage

    Facebook’s Loss Is Twitter’s Gain: Stock Closes at Two-Year High

    August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over […]

  • Electronauts

    VR Music App Electronauts Could Be the Next Tilt Brush

    August, traditionally, is when game sales start to rev up for the holiday season. This year, though, they sputtered and died. With the release date of Electronic Arts annual Madden football franchise moved to the end of the month, retail sales plummeted in August, falling 37 percent as compared to last year. Overall, year over […]

More From Our Brands

Access exclusive content