David Maisel, the former chairman and executive vice president of Marvel Comic's entertainment arm, is joining the Angry Birds. Angrybirds

Maisel is the latest hire at Rovio, which is looking to expand its hit iPhone game into several new fields, including television and film. And given Maisel's executive producer credits on "Iron Man" (and its sequel), "Thor," "Captain America" and "The Incredible Hulk," it seems to be getting more serious about film.

His role, officially is special adviser, but Rovio says Maisel will serve as executive producer on "future Angry Birds films" as well as help build the company's entertainment strategy and help it transition into new areas of entertainment.

"I’m very honored and excited to join Rovio, and my goal is to help unleash its great potential," he said in a statement. "The business model, intellectual properties, and the franchise potential of Angry Birds give Rovio the most exciting prospects I have seen in the entertainment business since Marvel in 2003."

It was earlier this month that Rovio acquired Finnish animator Kombo as the beginning of a push to expand its interests.

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