Amazon has been the perennial bridesmaid to Netflix in the streaming video space for a while now. That hasn't changed – but the company has hit a notable landmark. Amazon prime

The online retailer's Instant Video service now has 100,000 movies and TV shows in its library of streaming and downloadable content.

Most of those are video-on-demand options, but in building the service, the company has also nearly doubled the offerings in its all-you-can-eat streaming service, which it offers free to Amazon Prime members. Launched in February with 5,000 titles, the service now has over 9,000 – which is still far short of the tens of thousands Amazon offers.

"We are focused on offering our customers the very best selection and are always working to expand our already extensive list of great video content," said Steve Oliver, director of video at Amazon in a statement.

Amazon has been striking deals with several new providers in recent months, most recently adding NBCUniversal Domestic TV Distribution (and titles such as "Eternal Sunshine of the Spotless Mind," "Elizabeth," and "Gosford Park") late last month


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