Smartphone deal is first of its kind in Japan

TOKYO — Video streaming portal Actvila is partnering with satellite broadcasting platform Sky Perfectv to provide a new 3D VOD service for smartphone users, the Nikkei newspaper revealed on Wednesday. The service will be the first of its kind in Japan.

Starting in July, Actvila will source five to 10 3D titles monthly from Sky Perfectv, from sports to entertainment. The cost to view each title will range from $2.61 to $12.74.

Sky Perfectv operates the only 3D satellite channel in Japan, which has broadcast 155 3D programs to date.

Among the offerings of the new service will be the 2010 hit 3D toon “Despicable Me,” which Actvila will initially beam only to Android smartphones made by Sharp. The company, however, plans to expand both the number of devices able to receive the service, as well as the lineup of pics and other titles.

The object of the partnership is to expand the still lagging market for 3D in Japan by opening up a new medium for the format. Only 0.06% or 220,000 cellphones in Japan are 3D ready.

As of the end of 2010 Sky Perfectv had 3.74 million individual subscribers to all its services, including 3D.

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