Mitch Singer, Chief technology officer and exec VP of new media and technology, Sony Pictures Entertainment; president of Digital Entertainment Content Ecosystem

Dealmakers Impact Report 2011: Executives

Aside from his duties at Sony, Singer has spent the past three years leading industry consortium Dece in developing standards for UltraViolet, a new service that allows consumers to register content they buy and watch and share on the digital platform of their choice. Singer, who’s been involved in the fight against piracy for years, says the org and UltraViolet had the difficult task of corralling a wide range of companies from the technology and creative industries to building something “that’s better than free.”

KEY DEAL: The UltraViolet deal involved more than 75 companies and included developing technical specs, licensing agreements and branding for the service among companies that often had competing interests. The final deal was far from easy to navigate. “In any cross-industry negotiations, the interests of the content provider to protect the content is not always in the interest of the other industries that want to sell devices that play content,” he says.

SPARE TIME: Political junkie; restoring older homes.

TOP CAUSE: CoachArt

Return to the Dealmakers Impact Report 2011 >>

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading