Netflix rolls out across Latin America

Service bows in C. America, Caribbean next week

Netflix is rolling out its online video streaming service across 43 Latin American and Caribbean countries sooner than anticipated.

The Portuguese-language version of Netflix bowed Monday, allowing Brazilians to begin a free, one-month trial on its website.

On Wednesday, the Spanish-language version of Netflix will roll out in Argentina, Uruguay and Paraguay, followed by Chile the following day. On Friday, the Andean region of Colombia, Venezuela, Peru and Ecuador will get the streaming service.

Mexico, Central America and the Caribbean follow on Sept. 12.

Monthly fees range from nearly $8 in Mexico and Central America to $9 in Brazil and Argentina.

In the run-up to its launch in the region, Netflix inked content deals with powerhouse producers Globo of Brazil, Mexico’s Televisa and TV Azteca, Argentina’s Telefe, Caracol of Colombia and NBC Universal’s Telemundo.

However, Netflix faces myriad challenges in a developing region where broadband penetration remains a lowly 24%, according to studies by Euromonitor and Teleco. Out of 155 million households, only 37 million are broadband subscribers.

“Telecoms in Latin America will need to replace the copper wire now prevalent with more fiber optic technology to improve online delivery speed and quality,” Goldman Sachs Latin America telecom analyst Lucio Aldworth said.

While Internet piracy is rampant in the region, Netflix believes its relatively low-cost offer makes it more attractive than bootlegged DVDs.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading