3D Society taps ‘Tron,’ ‘Toy Story 3’

'Dragon' lands nod for top animated 3D feature

Disney was the big winner at the International 3D Society’s 2nd annual 3D Creative Arts Awards in Hollywood on Wednesday night. The studio walked away with five Lumiere Awards, including one for “Tron: Legacy” as best live-action 3D feature, and the org’s People’s Choice Award for “Toy Story 3” as favorite 3D animated movie.

DreamWorks Animation’s “How to Train Your Dragon” copped the prize for best animated 3D feature.

James Cameron, whose “Avatar” is credited with providing a major impetus to Hollywood’s 3D business, received the org’s Harold Lloyd award at the ceremony, held at Graumann’s Chinese Theater and hosted by Tom Cavanagh. About 800 people attended.

“Avatar” producer Jon Landau presented 3D technologist Lenny Lipton with the Century Award for Lifetime Achievement.

Other honors went to Pixar short “Day & Night,” IMAX docu “Hubble 3D” and the live event “Black Eyed Peas 3D: Live.”

Disney’s “Alice in Wonderland” was recognized with an outstanding achievement award for conversion of a 2D to a 3D feature. The studio’s “Tangled” got the award for best 3D scene of the year and “Tron” received a trophy for best live-action 3D stereography. “Dragon” won for best animated 3D stereography.

Creative Arts winners were voted by org’s 400 members. Society’s People’s Choice Awards are selected by non-pros and bestowed in partnership with broadcast TV’s People’s Choice Awards show. The nominees for awards in the 3D category were announced during the Jan. 6 People’s Choice Awards telecast. Fans voted online through Jan. 23 to pick the winners.

In addition to selecting “Toy Story 3” in the animation category, Fans voted Fox’s “The Chronicles of Narnia: The Voyage of the Dawn Treader” as their favorite live-action 3D movie.

Awards for 3D prowess in games went to Activision/Blizzard’s “Call of Duty: Black Ops.” The Beijing Olympics and BSkyB’s “Dance, Dance, Dance” got 3D TV trophies. Org’s 3D talent award went to Jay Baruchel, who played Hiccup in “Dragon.””This is an important moment for 3D entertainment,” said 3D Society chair Buzz Hays, who’s also an exec at Sony’s 3D Technology Center. “Tonight’s awards showcase the increasing breadth and caliber of this art form.”

“This year will be remembered as a watershed year in 3D production,” said International 3D Society prexy Jim Chabin. “We are pleased to recognize these pioneers.”

Show was recorded and will be broadcast in 3D as a two-hour special on 3net, the new 3D TV joint venture of Discovery Communications, Sony and IMAX.

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