Post house starts mobile lab service
London editorial house Pivotal Post has placed Codex Digital’s lab system at the hub of a new mobile workflow for backing up digital camera media, processing dailies and preparing deliverables for editorial and other post-production processes.
The service, designed to support film productions currently using Codex recording technology, allows film and TV productions to perform on-set or on-location much of the digital lab work that formerly required a post facility.
To oversee the new service, Pivotal Post has hired digital workflow specialists Craig Mumma and Toby Gallo; both are former Codex employees.
“Digital workflows have made editorial a central part of production, often in a near-set environment,” said Codex Digital VP Sarah Priestnall. “As a result, it is natural that Pivotal Post should seek to extend the support it provides to its Avid rental customers by supplying them with Codex equipment and workflow expertise.”
Pivotal Post CEO Kevin Hyman said that the new service will save productions money and allow editorial and other post work to get started sooner-potentially within minutes of completing a shot. “It’s an ideal solution for preparing dailies and delivering them to editorial,” Hyman said.
Pivotal Post has already used Codex Digital Lab systems for on-set dailies processing for several productions, including “The Wettest County in the World.” The company expects to have six or more Digital Mobile Labs in operation by fall.
Pivotal Post partner Jeff Buchignani said that he expects demand for mobile lab services to grow quickly as more film and TV productions move to digital acquisition.
Films using Codex’s technology include “Life of Pi” (Fox 2000 Pictures), “Extremely Loud and Incredibly Close” and “Gravity” (Warner Bros.), “Game Change” (HBO), “Five-Year Engagement> (Universal), “The Avengers” (Disney), “21 Jump Street” (Sony), “Here Comes the Boom” and “I Hate You Dad” (Columbia) and “Abraham Lincoln: Vampire Hunter” (Fox).