W&W on the Radio: Trouble for Campaigns? Viewers Watch Less Live TV

A recent study showed that one in three voters are opting out of watching live TV, which is forcing campaigns to alter their media plans, reliant on reaching the electorate through the 30-second spot. But far from assuring the end of the reign of the dominant form of political advertising, changing habits seem to be only escalating an arms race on the airwaves.

Our guest on the latest Wilshire & Washington on the Radio is one of the authors of the study, Josh Koster, managing partner at the Democratic firm Chong + Koster. Join Maegan Carberry, Kristen Soltis and myself on our latest show, which you can listen to here, or on the link below.

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