At a White House event today, Attorney General Eric Holder, IP czar Victoria Espinel and others unveiled the latest effort to sound the alarm about copyright theft.
A PSA campaign, produced in partnership with MTV, features singer Addie Brownlee playing guitar at a subway stop, but instead of putting money into her guitar case, passersby take it out.
“When you download music illegally, you are stealing from musicians, songwriters and people like Addie who are denied payment for work that is rightfully theirs,” the narrator says.
Holder said at the event, “These public service announcements will raise awareness about the ways in which members of the public can help us to more effectively prevent and combat these crimes, protect potential victims, and bring criminals to justice. ”
The campaign is being done with the nonprofit National Crime Prevention Council.