Exec was formerly Virgin Media topper

LONDON — Malcolm Wall, former Virgin Media topper, is set to join the Abu Dhabi Media Co. as its new chief exec.

Wall, who will take up the new role from Sept. 1, is the former chief exec for content at Virgin Media, where he ran its television biz, the Virgin Media portal and three television channel groups: Virgin Media Television (including Living TV), UKTV and Sit Up Television.

He will succeed Ed Borgerding, who served as chief exec of ADMC from March 2008 until ankling last February. Since his departure, ADMC has been undergoing a corporate rebrand in an effort to make the org more commercially viable.

The state-owned Abu Dhabi Media Company oversees the emirate’s film, TV and radio outlets, and manages more than 20 brands, including daily Arab English-language newspaper The National, online music and entertainment service Vevo, and National Geographic Abu Dhabi.

Production shingle Imagenation Abu Dhabi, for which Borgerding also served as CEO, was launched in 2008 by ADMC with $1 billion to spend on developing, financing and producing feature pics over five years.

Michael Garin took up the role as Imagenation CEO in February.

Since leaving Virgin in March 2009, Wall has been tipped to take on a variety of exec roles including succeeding Michael Grade at Brit terrestrial channel ITV, a role which then went to Adam Crozier.

Wall previously served as COO at United Business Media, which operates PR Newswire and the Everything Channel, and owns more than 100 trade magazines.

“Malcolm is a heavy hitter we are delighted to have attracted to ADMC,” said Mohamed Mubarak Al Mazrouie, chairman of Abu Dhabi Media. “He brings a wealth of senior operational experience in advertising sales, broadcasting and content. He has worked globally within the print, research and news distribution sectors. We are confident that he will take Abu Dhabi Media to a new level, maximizing our potential commercially and in public service excellence.”

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