Latin American film mart to sell Argentine drama series

MADRID — Buenos Aires’ Ventana Sur, Latin America’s biggest film market, is opening up to TV content.

This expansion is limited to Argentine productions at present, said Liliana Mazure, prexy of Argentina’s Incaa film board, which organizes the event with Cannes’ Marche du Film.

But it underscores VS’s ambition for yet further growth.

The announcement comes after Incaa revealed mid-March a new fund to fully finance TV, Internet and vid game productions. Incaa also take international rights to the TV content it funds.

About 30 Argentine 13-seg TV dramas will be on sale at Ventana Sur. VS’s organization still has to decide whether the 45 docu miniseries it also finances this year will be sold at sister event DocBsAs/Latin Side of the Doc or VS itself.

VS’s TV strand will mean more TV buyers being invited to Ventana Sur, but not to the detriment of film acquisitions execs, Mazure said.

“We want to occupy all the windows for fiction. In 2010, 154 features were made in Argentina, 110 released in cinemas. That’s too many theatrical releases: More films should be made for TV,” Mazure said.

The government also aims to create content for 16 digital terrestrial and satellite channels launched since October.

Ventana Sur’s second edition, which took place last December, saw a spectacular turn-out of top-level film sales agents and foreign distributors. In sales agents’ pickups alone, at least 12 Latin American features were acquired for international sales. Mazure declined to comment whether Ventana Sur would eventually open up to TV content from all Latin America.

“We have to grow step by step, seeing how this first TV offer functions. Markets at large dictate events’ growth. We have to be attentive to their demands,” she said.

The 3rd Ventana Sur runs Dec. 2-5.

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