Matthew Littleford rebranded nine channels, launched Watch

LONDON — The executive responsible for rebranding the channels owned by UKTV, including the iconic Dave, is leaving the pay channel provider.

UKTV’s controller, Matthew Littleford, is to quit at a date yet to be confirmed. No successor has been appointed.

Littleford said: “After nearly four years at UKTV, I’ve decided that it’s time for me to take on a new creative challenge.

“During my time at UKTV, the network undertook the most ambitious rebrand in broadcasting history — 9 channels and a brand new channel Watch,” he said.

UKTV is owned jointly by BBC Worldwide and Virgin Media, whose stake has been on the market for some time.

The company is run by ex-BBC Worldwide channels topper Darren Childs, who took over last fall, succeeding David Abraham, who is now CEO at Channel 4.

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