Show becomes latest local version of hit format
Popular U.K. reality format “The X Factor” will join the chorus of talent shows that air in India, telecast on Sony Entertainment Television with singer Aditya Narain as the host.
Sony and license holders Fremantle Media will produce. Auditions will take place in the cities of Ahmedabad, Kolkata, Lucknow, Indore and Mumbai. Contestants will be chosen on the basis of singing talent, attitude and star quality.
Bollywood singer Sonu Nigam, one of the judges, said of music in India today: “There are a variety of genres being heard and merged with each other, fusion in the true sense.”
“X Factor” has proved a hit beyond the U.K. and the U.S., with local versions having aired in Indonesia, the Arab world, Russia, Germany and Australia.
Local versions of international formats have succeeded in India. Sony has commissioned seasons of “Indian Idol” and “Kaun banega crorepati,” the Indian version of “Who Wants to Be a Millionaire” in the past.