You will be redirected back to your article in seconds

Sky Italia gets its mojo back

Satcaster sees growth spurt in subscribers

MILAN — Sky Italia claimed to have “got its mojo back” Tuesday night after posting results for the final three months of 2010 that showed increases in subscriber numbers and revenue.

The Murdoch satcaster reported the best growth in subscribers for two years, with a 71,000 net increase, reaching 4.87 million subscribers at the end of December.

Operating income improved year-on-year by 60% to $18 million thanks to lower programming costs, and higher ad sales and subscription revenues.

“We’ve got our mojo back and I think we’ve done a good job,” said News Corp. chief operating officer Chase Carey.

Company chairman Rupert Murdoch said the Sky Italia results indicated “that the business is back on track, achieving its highest quarterly net subscriber additions in the last two years.”

Sky Italia reported an operating loss of $12 million in the quarter, which is an improvement of $18 million versus the $30 million operating loss reported a year ago.

Augusto Preta, director of Rome-based IT-Media Consulting, told Variety: “These results are very much in line with what we were expecting, but they’re certainly positive.”

More TV

  • Priyanka Chopra Power of Women Variety

    Priyanka Chopra on Defying Stereotypes: 'My Ethnicity Doesn't Define My Opportunity'

    MILAN — Sky Italia claimed to have “got its mojo back” Tuesday night after posting results for the final three months of 2010 that showed increases in subscriber numbers and revenue. The Murdoch satcaster reported the best growth in subscribers for two years, with a 71,000 net increase, reaching 4.87 million subscribers at the end […]

  • "Deion Sanders" -- Coverage of the

    CBS Sets 'Undercover Boss: Celebrity Edition' With New Series to Debut in May

    MILAN — Sky Italia claimed to have “got its mojo back” Tuesday night after posting results for the final three months of 2010 that showed increases in subscriber numbers and revenue. The Murdoch satcaster reported the best growth in subscribers for two years, with a 71,000 net increase, reaching 4.87 million subscribers at the end […]

  • Katee Sackhoff22nd Annual Art Directors Guild

    Netflix Orders Sci-Fi Series 'Another Life' Starring Katee Sackhoff

    MILAN — Sky Italia claimed to have “got its mojo back” Tuesday night after posting results for the final three months of 2010 that showed increases in subscriber numbers and revenue. The Murdoch satcaster reported the best growth in subscribers for two years, with a 71,000 net increase, reaching 4.87 million subscribers at the end […]

  • Jurnee Smollett Bell

    Jurnee Smollett-Bell Joins HBO's 'Lovecraft Country'

    MILAN — Sky Italia claimed to have “got its mojo back” Tuesday night after posting results for the final three months of 2010 that showed increases in subscriber numbers and revenue. The Murdoch satcaster reported the best growth in subscribers for two years, with a 71,000 net increase, reaching 4.87 million subscribers at the end […]

  • David Letterman Jerry Seinfeld

    David Letterman to Interview Jerry Seinfeld for Netflix Emmys Event

    MILAN — Sky Italia claimed to have “got its mojo back” Tuesday night after posting results for the final three months of 2010 that showed increases in subscriber numbers and revenue. The Murdoch satcaster reported the best growth in subscribers for two years, with a 71,000 net increase, reaching 4.87 million subscribers at the end […]

  • Nina L. Diaz VH1 MTV Logo

    Nina L. Diaz Promoted to President of Programming & Development for MTV, VH1, Logo

    MILAN — Sky Italia claimed to have “got its mojo back” Tuesday night after posting results for the final three months of 2010 that showed increases in subscriber numbers and revenue. The Murdoch satcaster reported the best growth in subscribers for two years, with a 71,000 net increase, reaching 4.87 million subscribers at the end […]

More From Our Brands

Access exclusive content