‘Sasuke’ challenges Malaysia

Show to promote physical fitness in country

Japan’s TBS network is bringing “Sasuke,” aired by NBC’s G4 as “American Ninja Warrior,” to Malaysia to promote physical fitness in a country where half the people under 30 are overweight.

TBS is teaming with Malaysia’s Ministry of Youth and Sports to stage a local version of the obstacle course competition show.

An estimated 70 to 100 contestants will take part in the three-day “Sasuke Malaysia” competish starting Friday in a suburb of Kuala Lumpur. It will be the main event in the “One Million Youth Gathering,” an annual government-sponsored youth fest. The show will feature a visit by Malaysian Prime Minister Najib Razak. Winner will take part in the 27th “Sasuke,” to be held in Japan this summer.

Launched in 1997, “Sasuke” has become a signature show for TBS, selling to 153 countries.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety

Loading