You will be redirected back to your article in seconds

Reliance enters Hindi space

Imagine Showbiz relaunched as Big Magic

LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4.

Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and Bihar. The content will feature humor, music and Bollywood.

RBN CEO Tarun Katial said: “The Hindi heartland represents 30% of India’s population and by far the most attractive and lucrative market for advertisers. This underserviced market offers an excellent opportunity to offer audiences entertainment that is tailored to meet their preferences.”

Big CBS, Reliance’s joint venture with CBS, has two English-language channels in India with a third due shortly. The company’s recent joint venture with German giant RTL will see two more English-language channels launched this year, with plans for Hindi and other Indian language channels down the line.

More TV

  • Dirk Gently's Holistic Detective Agency

    'Dirk Gently' Star Samuel Barnett on High Fantasy and Season 2

    LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4. Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and […]

  • Disney-ABC TV Chief on Weinstein's Victims,

    Disney-ABC TV Chief Ben Sherwood on Weinstein's Victims, Shonda Rhimes' Exit

    LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4. Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and […]

  • Bill OReilly Roger Ailes Sexual Harrassment

    Bill O'Reilly, Roger Ailes Still Loom Over Fox's Business (Analysis)

    LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4. Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and […]

  • Bill O'Reilly Scandal

    21st Century Fox Defends Renewing Bill O'Reilly Contract Despite New Sexual Harassment Settlement

    LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4. Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and […]

  • RuPaul

    RuPaul Reveals the Queens Competing in 'RuPaul's Drag Race All Stars' Season 3

    LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4. Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and […]

  • Donald Trump

    SAG-AFTRA Supports 'Unencumbered Press' After Trump's License Revocation Threat

    LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4. Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and […]

  • Brent Briscoe Dead: 'Twin Peaks' and

    Brent Briscoe, 'Twin Peaks' and 'Parks and Recreation' Actor, Dies at 56

    LONDON — India’s Reliance Broadcast Network will relaunch Bollywood music channel Imagine Showbiz as a Hindi-language general entertainment channel called Big Magic on April 4. Reliance had acquired Showbiz from Turner in January for approximately $5 million. Big Magic will focus on the country’s Hindi heartland comprising the states of Uttar Pradesh, Madhya Pradesh and […]

More From Our Brands

Access exclusive content