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MTV, Endemol expanding int’l biz

Format deals inked in Australia, Norway, Nigeria

BERLIN — International format sales continued apace for MTV and Endemol in the run-up to the Mip TV programming mart, which kicks off April 4 in Cannes.

MTV Networks Intl. has broken into new markets with deals in Europe, Asia and Africa for local versions of formats from BET, VH1 and Spike.

Spike’s “Pros v Joes,” in which average Joes compete against their sporting heroes, has been picked up by Norwegian broadcaster TV2 and will be produced by local shingle Mediacircus. The format has also been optioned by Freehand Prods. in Australia.

Italy’s leading broadcaster Mediaset has signed for the VH1 reality re- vamp show “Bridal Bootcamp,” in which brides-to-be enroll in a hardcore weight-loss boot camp.

BET show “Pay It Off,” in which contestants reveal how they fell into debt and then have the chance to wipe the slate clean by answering a series of pop culture-themed quiz questions, has been picked up by Nigerian brand management company Linam Concept, which will partner with a local sponsor to package the format.

MTVNI will launch four new formats at Mip TV, including “Slips,” a street-racing show, dance competition “Dance Cam Slam,” overweight teen skein “I Used To Be Fat” and dating show “Moving In.”

Meanwhile, Endemol closed multiple deals across Central and Eastern Europe for a slew of old and new formats.

Endemol Poland has for the first time entered into local production deals with MTV Music Channel for U.K. created format “Fool Around with My Girlfriend” and with Tele5 for “Dinner Is Served.”

In the Balkans, Endemol signed a deal for a pan-regional version of “Big Brother,” which has launched on RTL in Croatia, Pink TV in Serbia and Sitel in Macedonia, featuring housemates from each territory. The show is a co-production between Endemol and regional production company Emotion and will run daily for 107 days.

In addition, Endemol closed further deals new and ongoing formats, including “Star Academy,” which went to Russia (Channel 1) and Kazakhstan (TV7); “The Money Drop,” which went to Turkey’s Show TV and Kazakhstan’s TV7; “Wipeout” (Show TV, Channel 1); and “The Marriage Ref” (TV3 in Russia).

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