Sales mart to bow Sunday April 1

LONDON — Next year’s Mip TV sales mart is to bow Sunday April 1 — a day later than announced last month.

The event had been due to unspool Saturday March 30, which was two days earlier than the traditional Monday bow, but organizers Reed Midem, perhaps concerned that delegates would attend only for the weekend, have moved 2012’s Mip to April 1-4.

MipDoc and MipFormats will be held on Friday March 30 and Saturday March 31.

Reed Midem said the change was due to the timing of public holidays including Easter.

From 2013, Mip TV will revert to the Monday to Thursday dates adopted this year.

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