Shorter, sunnier and starrier — that was the state of this year’s Mip TV market, which wrapped Thursday after four days, one fewer than usual.
Arnold Schwarzenegger, launching “The Governator,” and “Camelot” stars Eva Green, Joseph Fiennes and Jamie Bower Campbell, plus John Barrowman and Bill Pullman from “Torchwood” anchored the celeb contingent.
While the weather was hot, support from the U.S. studios was lukewarm. Fox didn’t attend and Disney and Warner Bros. sent much smaller contingents than usual.
But as Mip TV falls between NATPE and the L.A. Screenings, “the timing is not good for them,” said BSkyB’s head of acquisitions Sarah Wright.
“However, I’ve had useful conversations with Sony, NBC
Universal and CBS about a range of projects across drama, comedy and formats,” she added.
Tesseraud, head of foreign fiction acquisitions at Canal Plus, was one of many execs who feel Mip TV has become a secondary market to Mipcom in the fall, when more American execs attend.
On the plus side, Reed Midem said the number of TV types traveling to the French resort from China, Latin America and Turkey was up.
Laurine Garaude, director of TV for Reed Midem, which like Variety is owned by parent Reed Elsevier, said, “One thing we noticed was the real sense of optimism evident in the international TV community.”
“We were also heartened that so many delegates from Japan came to Mip despite the devastating earthquake.”
One of the trends that the market confirmed was the increasing internationalism of content, as territories like Scandinavia and Russia begin to challenge the dominance of the U.S. and the U.K.
“The Killing,” the Danish crime series remade in English for the AMC cable network, was gaining a lot of traction. And, unusually, Russian toon “Kikoriki,” shown by The CW in the U.S. was being repped by MTV Networks Intl. at the market.
An encouraging development for the TV community, mentioned in several of the event’s talking shops, was that broadcasters and content owners are beginning to lose their fear of the Internet.
“People are embracing the Internet now. It is no longer the enemy,” said Anne de Kerckhove, director of Reed Midem’s entertainment division.
Unusually, next year’s Mip will bow over the weekend, unspooling March 31, a Saturday, and wrapping April 3.
The temptation may be for delegates to just make a weekend of it leaving the closing days of the market even quieter than usual.
Reed Midem said the timing of the 2012 market was due to the position of Easter in the calendar and that the usual Monday opening date would resume in 2013.