You will be redirected back to your article in seconds

Jordan Yospe, counsel, Manatt, Phelps & Phillips

Dealmakers Impact Report 2011: Lawyers

Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects.

Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” and “rocket fuel” for the new world in which he works.

“We had a multi-million-dollar sponsor in every episode by season three,” he reports. “It went from zero to huge overnight, and now the business is getting bigger every year.”

KEY DEALS: Yospe is working for an eight-figure-funded new media venture, VoyR, which is putting brands and A-list music and professional athletic talent together to create unique, major budget, cross-platform content for the web and, in the future, television.

“You couldn’t really ever do this before in a scripted movie deal or even a reality TV deal,” he says. “This first deal was pretty hard, but we hope to do many more such deals in 2012.”

SPARE TIME: Golf, tennis, skiing.

TOP CAUSE: Lollipop Theater Network

Return to the Dealmakers Impact Report 2011 >>

More Scene

  • Todd Haynes, Jaden Michael, Sandy Powell

    'Wonderstruck' Director Todd Haynes Emphasizes Importance of Film's Score: It's 'Almost a Character'

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • Through Her Lens: The Tribeca Chanel

    Elizabeth Olsen, Jane Rosenthal Demand Justice for Sexual Assault Victims at Chanel Tribeca Lunch

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • 'Boo 2! A Madea Halloween' film

    Tyler Perry Hopes 'Boo 2!' Can Help Bring Laughter to Nation's 'Darkness'

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • 'Geostorm' film premiere

    'Geostorm' Director Hopes Harvey Weinstein Scandal Signals 'Sea Change' for Hollywood

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • ‘Working Above The Line’ panel, The

    Academy's Third Annual Careers in Film Summit Inspires Young Creatives

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • Josh Radnor Ben Lee

    'Saved By a Story' Benefit Raises Money for Charity — and Builds a Community of Storytellers

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • Oprah Celebrates 'Wisdom of Sundays' With

    Oprah Winfrey Celebrates New Book 'Wisdom of Sundays' With Star-Studded Gospel Brunch

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

More From Our Brands

Access exclusive content