Hasbro plants Italo flag

Shows include 'Little Pony,' 'G.I. Joe'

Hasbro Studios, the toy maker’s L.A.-based production arm, has pacted with Italo Prime Minister Silvio Berlusconi’s broadcast group Mediaset to broadcast “Transformers Prime,” “My Little Pony Friendship is Magic,” “G.I. Joe Renegades,” “The Adventures of Chuck and Friends” and “Pound Puppies.”

Mediaset will also be Hasbro’s exclusive licensing agent for merchandise in Italy related to the shows.

Additionally, the deal will cover Hasbro’s Monopoly, Trivial Pursuit and Littlest Pet Shop brands.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety