Cartoons production up 28% last year
BEIJING — China’s animation output rose 28% last year, according to the State Administration of Radio, Film and Television (SARFT), with 220,530 minutes of toons produced.China’s toon biz has long been eclipsed by foreign product, especially manga-style animations from Japan and “Spongebob Squarepants,” which is a massive favorite despite being screened at off-peak hours to help boost local product. SARFT said local producers made 385 toons for TV last year. China’s state-run cartoon workshops made 269 TV cartoons that amounted to 172,689 minutes, nearly 80% of the country’s annual production. The SARFT statement said that local producers were reaping the benefits of government policies introduced in recent years to boost the industry’s development.
Follow @Variety on Twitter for breaking news, reviews and more