Shine Intl. will be selling four family-friendly TV movies created by Procter & Gamble at MipTV.
The titles, which previously aired on NBC and Fox, are part of the Family Movie Night series sponsored by Walmart and P&G. They include “Secrets of the Mountain,” “The Jensen Project” and “A Walk in My Shoes,” all of which were produced for NBC. The fourth, “Change of Plans,” aired on Fox.
“This partnership with Procter & Gamble is an exciting development in our scripted strategy and harnesses the power of the advertiser to help create compelling content,” said Chris Grant, president of Shine Intl.