Break Media has tapped former Endeavor talent agent Greg Siegel to serve as the company’s senior VP of entertainment development as the online video producer expands its slate.
Siegel will oversee new Web series that will stream on Break.com and member sites, and head Break Media’s expansion into TV and films.
The exec has experience in developing online programming, having founded Endeavor’s new media division, through which he produced the celebrity chatshow “Zima Talk” for AOL. Siegel launched online video sharing service VidMe after that.
Siegel spent 12 years at Endeavor, starting in 1995, where he repped Jennifer Garner, Ashton Kutcher, Tracy Morgan and Michael Chiklis, among other thesps. He helped create Kutcher’s Katalyst Films shingle, which has relied heavily on the Web to get projects off the ground.
Break, which targets 18-34-year-old males with its shows, indicated last month it’s rolling out five new Web series this spring: “For the Win,” for men’s lifestyle site Made Man; “FAQ U” on gamers’ destination Game Front; Cage Potato’s “MMAshed Potato” for MMA fighting fans; “Thinking Out Loud,” on Screen Junkies; and travel series “Awesome America,” for Break.com.
The Break Media Creative Lab will produce more than 1,000 new pieces of video content this year, up five-fold over last year.