Jordan Yospe, counsel, Manatt, Phelps & Phillips

Dealmakers Impact Report 2011: Lawyers

Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects.

Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” and “rocket fuel” for the new world in which he works.

“We had a multi-million-dollar sponsor in every episode by season three,” he reports. “It went from zero to huge overnight, and now the business is getting bigger every year.”

KEY DEALS: Yospe is working for an eight-figure-funded new media venture, VoyR, which is putting brands and A-list music and professional athletic talent together to create unique, major budget, cross-platform content for the web and, in the future, television.

“You couldn’t really ever do this before in a scripted movie deal or even a reality TV deal,” he says. “This first deal was pretty hard, but we hope to do many more such deals in 2012.”

SPARE TIME: Golf, tennis, skiing.

TOP CAUSE: Lollipop Theater Network

Return to the Dealmakers Impact Report 2011 >>

More Scene

  • Esquire 'Mavericks of Hollywood' party

    Terry Crews on His Sexual Assault Lawsuit: 'If I Don’t Get Justice, Nobody Can'

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • 20th Annual Costume Designers Guild Awards

    'I, Tonya,' 'The Shape of Water' Win at 2018 Costume Designers Guild Awards

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • Vera Wang

    Vera Wang, Olivia Munn Celebrate American Designers at Variety, WWD and CFDA's Runway to Red Carpet Event

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • 'Atlanta' TV show premiere

    'Atlanta Robbin' Season' Will 'Show What Makes the City Tick,' Producer Says

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • Mr Chow 50th Anniversary celebration

    Mr. Chow 50th Anniversary Party Draws Stevie Wonder, Heidi Klum & More Stars

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • Paley Center for Media presents They

    African-American Showrunners Talk Strides in TV Representation

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

  • 'Annihilation' film premiere

    'Annihilation' Star Jennifer Jason Leigh Responds to Whitewashing Accusations

    Labeled the “guru of brand integration,” Yospe specializes in the branded entertainment space, representing advertisers in their Hollywood deals and, on the other side of the coin, production companies and producers who seek to integrate advertising into film, TV and new-media projects. Formerly with Mark Burnett Productions, he cites “The Apprentice” as the “original model” […]

More From Our Brands

Access exclusive content