Production company 3D China is bullish about the outlook for 3D movies in the country, unveiling a slate of ambitious projects at the Beijing Film Festival.
Later this year, it will release its 3D concert movie about musician Cui Jian, China’s Bruce Springsteen.
The 75-minute movie revolves around two concerts Cui gave at New Year last year at the Workers’ Stadium in Beijing. Cui is best known for “Nothing to My Name,” a song widely seen as referring to the Tiananmen Massacre, and has only been rehabilitated by the government in the past few years. He appeared alongside the Rolling Stones when they played in Shanghai in 2006.
“After the success of ‘Avatar,’ more and more people realized that there is a whole new world of experience to be had in 3D movies,” said 3D China’s prexy, the technology and Internet entrepreneur Bai Qiang.
“On top of that, the government is also pushing for Chinese filmmakers to explore new technology, including 3D movies. That’s also going to contribute to the boom of the 3D movie industry,” Bai said.
Other 3D China projects include a movie about classical painter, Zhang Daqian, and a 3D fantasy epic set in 1844 called “Outlaw,” for which it will build a special effects stage that can then be used for other productions.
The shingle plans tie-ins with theme parks and vidgames for “Outlaw,” which is aimed at the domestic and overseas market.
The cost of putting in a 3D screen compared with the premium charged for a 3D ticket makes it a very attractive proposition, Bai said.
However, China lacks 3D designers, cameramen, motion choreographers, scriptwriters, directors etc., he said.
“This is where an aggregator like 3D China comes in. We can help bring the best Hollywood talents into China in the most cost-efficient manner to work on the most appropriate projects.”