Synergy? Lionsgate’s TV Guide Touts ‘Precious’

It’s a little fuzzy why TV Guide Network would devote an hour specifically to “Precious,” other than that the movie is a Lionsgate release, and the channel is controlled by Lionsgate.

TVG But then again, I’m suspicious by nature, especially when it comes to corporate synergy. (And in case you’re wondering, the Oscar voting period remains open through March 2.)

Here’s the announcement:

TV Guide Network will air an
exclusive one-hour special on the six-time Academy Award® nominated film “Precious:
Based on the Novel
‘Push’ by Sapphire,”
a Lionsgate® release. The special, hosted by
veteran television personality Tanika Ray, documents the film’s
extraordinary journey from page to screen, and includes
never-before-seen film footage, exclusive interviews with the director
and cast members, and emotional reactions from filmgoers who have seen
the movie and been touched by its story. Precious: The Story
Behind the Movie”
premieres Saturday, February
20 at 8:00 p.m. ET/PT on TV Guide Network

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