For some reason it’s my favorite press release of the year — when Nielsen resets the playing field and notes the rise in the population, all timed for the new TV season.
And the numbers are….
For the 2010-2011 broadcast
season, Nielsen estimates the total number of TV households in the U.S. will
climb to 115.9 million, an increase of one million homes from last year.
Nielsen also estimates an increase of more than two million persons age two and
older (P2+) in U.S. TV households, for a total of 294,650,000 people.