NBC Acknowledges Seniors … With Jane Pauley

Given how steadfastly TV chases youth, NBC’s agreement with AARP — which also happens to reunite the “Today” show and Jane Pauley — is something of a breakthrough. Here’s the announcement:




Series Focused on Reinvention to Debut March 9th

WASHINGTON (March 4, 2009) – AARP, the
world’s largest membership
organization, and NBC, today announced they are teaming up to bring Emmy
Award-winning journalist Jane Pauley
back to the Today show beginning
March 9, 2010.  One of the
most respected figures in
broadcast journalism and AARP’s “Ambassador of Your Life
Calling,” Pauley will head back to
morning television as a contributor for Today and be featured in a new monthly
Your Life Calling with Jane
reported on and produced by Pauley and AARP. Your Life Calling will highlight people
age 50+ from across the country who have reinvented the way they work
live to pursue their life’s calling.

“I’ve been thinking and talking about
‘reinvention’ for more than 20 years,” said Pauley.
“‘Your Life Calling’ will feature people who’ve
interpreted reinvention in a wide variety of ways. I hope our stories
inspire everyone to move toward the future with a positive new spirit,
and energy—with a little help from a powerful team; my new partners AARP
and my old friends on the Today show on NBC.”

Each month, Pauley will shine a spotlight
on people who, by choice or necessity, are trying new things,
whether it’s
starting new careers, learning new skills, changing how they live, or
pursuing their dreams. Upcoming segments will feature a woman who left a
lucrative career to start a knitting business and an Oregon couple who
sold their suburban home
and beloved racing sailboat to buy a ranch and raise alpacas.

“This new series that AARP is doing with the
Today show is
truly the product of Jane’s fascination and commitment to the topic of
personal reinvention,” added Kevin Donnellan, Executive Vice President
and Chief Communications Officer, AARP. “I couldn’t think of a
better person than Jane to take the lead on a series profiling
people who have decided that now
is the time to pursue their goals and passions.”

An expanded version of each monthly segment will be available on www.AARP.org/Jane
where viewers can learn more about the featured people and pursuits, and
exclusive content from Pauley. Additionally, on the day of each monthly
broadcast, Pauley will participate in a one-hour, LIVE online chat with
visitors who join her at www.AARP.org/Jane.
The first chat is
scheduled to begin at noon EST on Tuesday, March 9.

“When you think about it, AARP knows
more about my generation than almost anybody else and I’m proud to have
them as my partner in this adventure,” added Pauley. “We share a
practical take on Reinvention.  It’s a learning process.  It
takes planning and preparation.  And I want people to not be paralyzed
the misconception that reinvention requires a total makeover, or
you’ve got to get it right the first time.”

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