Eager to cash in publicity-wise on the upcoming Emmy Awards, Amazon.com sent me a release talking about how various nominees are selling on the site.
But what really struck me was how well two series — “Lost” and “The X-Files” — are represented on the list.
Scanning the Top 25 TV Bestsellers on Amazon, individual seasons of “The X-Files” (which went off the air nearly a decade ago) account for nine slots, while “Lost” — led by the most recent season, which ranks second behind “Dexter” — holds down four. That includes the “complete collection” of “Lost,” which Amazon is selling for $149.
Amazon also passed along its most popular titles for on demand viewership, where “Dexter,” “Mad Men” and “Glee” turn up prominently.
It’s all an interesting reminder that TV is more transactional than ever, and ratings are hardly the only indicator of success.
Oh, and in the interest of full disclosure, I wrote two companion guides to “The X-Files” but have a better chance of seeing a UFO than ever getting another royalty check from them.