Huffington Post Shills for Tony Robbins on NBC

Tony Robbins is known for many things, but to me, he’ll always be the co-star of “Shallow Hal.”

To Arianna Huffington, apparently, he’s all he claims to be, given her willingness to shill for Robbins and his upcoming NBC series, “Breakthrough With Tony Robbins,” which begins July 27.

Although Huffington attributes the endorsement to having been moved by watching Robbins’ new program, her explanation of the partnership reads like a product-placement deal.

Smart move by Robbins, who obviously is no slacker when it comes to promoting himself. Maybe a little less savvy on the part of Huffington, who explains the ongoing promotion for “Breakthrough” as follows:

Each week, our community will have the chance to select the top five
examples of breakthroughs posted on the site, and we’ll feature them.
And each week Tony will come on HuffPost after his NBC show to join the
discussion — and to offer specific tools and strategies for overcoming

Starting, perhaps, with the crisis of how to get people to watch NBC at 8 p.m. Tuesdays during the summer?

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Voices News from Variety