Fox News Channel seems to like collecting key Republican political figures, adding Sarah Palin (not to be confused with Mike Huckabee or New Gingrich or Karl Rove) to its roster of contributors.
Of course, the timing could be better, coming as it does right after a devastating “60 Minutes” interview with former top John McCain campaign aide Steve Schmidt, highlighting just how ill-prepared Palin was for a position on a national political ticket when the GOP candidate tapped her in 2008.
Palin is an extraordinarily polarizing figure, which makes her perfect for the niche that Fox has come to occupy. That said, it will be interesting to see precisely how Fox chooses to incorporate her into its lineup, given her own ambitions and those of several other contributors to the channel — especially since clearly articulating opinions into made-for-TV sound bites is not really Palin’s strong suit.
On a semi-related note, I’m still flabbergasted at PR exec Matthew Freud’s quote in a New York Times profile of FNC Chief Roger Ailes, with Freud — News Corp. Chairman Rupert Murdoch’s son-in-law — saying, ““I am by no means alone within the family or the company in being ashamed and sickened by Roger Ailes’s horrendous and sustained disregard of the journalistic standards that News Corporation, its founder and every other global media business aspires to.”
Seriously, don’t sugarcoat it, say what you really feel.