Fans Do the Darndest Things, ‘Smallville’ Edition

Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following.

Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the actress and her character on May 14. According to one
Mack2 of the organizers, Margaret Bates, a graduate student in Alabama, that entailed purchasing time on KTLA — the CW station in Los Angeles — plus whatever it cost to shoot the spot. They’re also working on another buy for a spot on WPIX in New York that would air the following week.

I think my favorite part of the whole exercise, though, according to the group’s website Legendarychloe.com, is the following explanation of how they decided on the rather novel TV spot approach: “We considered doing a mass postcard mailing, buying an ad in Variety
magazine, and renting a billboard in Los Angeles, but we rejected these
ideas as too derivative of previous fan activities.”

Personally, and I might be a little biased here, but if you have several thousand dollars burning a hole in your pocket, to me nothing really shows how much you care like a big, fat expensive ad in Variety. But hey, sure, Tribune’s in bankruptcy, so I guess KTLA and WPIX can use the business too.

Mack has been just swell on the show (though I confess I’ve stopped watching it regularly), but it’s always fascinating to see who and what sparks such loyalty among viewers — as well as the web’s ability to bring those people together, bridging geographic boundaries.

We take such things for granted these days, but in its own way, it’s almost as amazing as a small-town girl from Kansas becoming pals with a boy from Krypton.

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