You will be redirected back to your article in seconds

Fans Do the Darndest Things, ‘Smallville’ Edition

Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following.

Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the actress and her character on May 14. According to one
Mack2 of the organizers, Margaret Bates, a graduate student in Alabama, that entailed purchasing time on KTLA — the CW station in Los Angeles — plus whatever it cost to shoot the spot. They’re also working on another buy for a spot on WPIX in New York that would air the following week.

I think my favorite part of the whole exercise, though, according to the group’s website Legendarychloe.com, is the following explanation of how they decided on the rather novel TV spot approach: “We considered doing a mass postcard mailing, buying an ad in Variety
magazine, and renting a billboard in Los Angeles, but we rejected these
ideas as too derivative of previous fan activities.”

Personally, and I might be a little biased here, but if you have several thousand dollars burning a hole in your pocket, to me nothing really shows how much you care like a big, fat expensive ad in Variety. But hey, sure, Tribune’s in bankruptcy, so I guess KTLA and WPIX can use the business too.

Mack has been just swell on the show (though I confess I’ve stopped watching it regularly), but it’s always fascinating to see who and what sparks such loyalty among viewers — as well as the web’s ability to bring those people together, bridging geographic boundaries.

We take such things for granted these days, but in its own way, it’s almost as amazing as a small-town girl from Kansas becoming pals with a boy from Krypton.

More Voices

  • profiles theatre Sexual Harassment

    Sexual Harassment in the Theater: How Chicago Fought Back

    Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following. Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the […]

  • TV Television problems Expenses Placeholder

    Netflix Has Secret Weapon in Hollywood's Multibillion-Dollar Arms Race

    Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following. Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the […]

  • sweeney Todd Barrow Street Theatre

    Commercial Off Broadway Isn't Dead -- It's Turning Into Broadway

    Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following. Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the […]

  • Edie Windsor Appreciation

    GLAAD President Reflects on Edie Windsor's Impact on LGBTQ Community

    Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following. Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the […]

  • Game of Thrones

    Networks' Streaming Apps Make Minimal Revenue Impact (For Now)

    Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following. Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the […]

  • Avatar

    3D Shows Enduring Value, Delivering Entertainment Not Found at Home (Guest Column)

    Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following. Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the […]

  • Spotify hand changing free to fee

    Why Spotify Should Ditch Its Free Tier, Add Streaming Fees

    Far be it from me to argue with people about how they spend their free time and money, so I’ll let readers be the judge of the following. Fans of “Smallville’s” Allison Mack, who plays Chloe Sullivan on the long-running CW show, have paid several thousand dollars to air two commercials in tribute to the […]

More From Our Brands

Access exclusive content