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‘Dexter’ Tries to Make a Killing at Comic-Con

Everyone is looking for an interactive angle to stand out at Comic-Con. I can’t tell from the announcement whether Showtime has completely accomplished that with “Dexter Game On,” but based on the press release, it certainly sounds interesting.

Dexter_morgan Essentially, the pay channel is pushing a mobile game for its serial-killer series that fans will be able to play along with while they’re in San Diego during the week of July 21. Here’s a link to the site and more of the announcement.

And just remember, nerds: It’s a game. No one should be tied up, actually slash their cheeks or be ritually killed for the purposes of this promotion.

As part of a multi-tiered programming, digital and marketing campaign custom-designed for the 2010 San Diego Comic-Con, SHOWTIME announced the launch of Dexter Game On, an interactive promotional game that will take place simultaneously at San Diego Comic-Con and in five other major cities across the U.S. from Wednesday, July 21 to Sunday, July 25. SHOWTIME has worked with SCVNGR – an iPhone and Android-based application that is all about going places, doing challenges and earning points – to build DEXTER™-themed challenges for the game. The collaboration marks the first time that a television network has teamed up with SCVNGR.

Players of Dexter Game On are asked to step into Dexter’s mind to unlock exclusive content from the series’ upcoming fifth season and for a chance to pick up DEXTER-themed merchandise, including season four DVDs. Devoted fans of the series know that all of Dexter’s victims are marked with a small incision on their right cheek, and at Comic-Con, those fans can show their love for the series by sporting a DEXTER “cheek slash” tattoo. SHOWTIME will hand out over 100,000 lick-‘n-stick tattoos during all four days of Comic-Con. Tattoos will be available throughout the convention floor, at the SHOWTIME booth (#4129), and will be distributed by street teams outside the convention center.

Fans that are unable to join SHOWTIME at Comic-Con can actively play in New York, Los Angeles, Chicago, Seattle and Atlanta with SCVNGR treks custom designed locally for their area.  SHOWTIME has also created a new “cheek-slash-yourself” Facebook application, where fans can upload tattoos directly to their online profile photos on Facebook. Fans playing DEXTER GAME ON across the country will work as a hive – each challenge completed at Comic-Con, in the five participating cities, and via Facebook gets tallied on the official counter on DexterGameOn.com. Once the Dexter community amasses 100,000 completed challenges, a never-before-seen sneak peek of the series’ upcoming fifth season will be unlocked and available for all fans to see.

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