Conjuring Up Synergy, ‘Today’s’ Plug for ‘Potter’

It’s become commonplace for the network morning shows to pimp for their sister units, whether it’s “Good Morning America” and the Disney resorts or “Today” and Universal Studios’ theme parks.

So nobody should be surprised by the following announcement, but it’s another reason why I generally don’t turn on the TV before 9 a.m., lest I spend the rest of the day feeling like an inordinately surly Muggle:


“Today” Gives Viewers an Exclusive Look Into The Wizarding World of Harry Potter, and Four Extraordinary Classrooms Experience the Wonder and Adventure at the Grand Opening

The Magic Happens Friday, June 18


New York – June 14, 2010 – – From the cobbled streets of Hogsmeade to the towering Hogwarts Castle, “Today” brings the magic of Harry Potter to muggles everywhere.  On Friday, June 18, Ann Curry and Al Roker broadcast live from the Universal Orlando Resort at the grand opening of one of the most widely anticipated theme park experiences ever created – The Wizarding World of Harry Potter.   

Curry and Roker will give viewers an all-access tour of the majestic theme park where the excitement of Harry Potter’s world comes to life. As they explore the passageways, classrooms and corridors, they will chat with the stars of the Harry Potter films, Daniel Radcliffe, Rupert Grint, Bonnie Wright, James Phelps, Oliver Phelps, Matthew Lewis and Michael Gambon. In addition to the pulse-pounding rides, and the shops of Hogsmeade Village, “Today” will feature special performances by the Frog Choir and the Triwizard Rally as well as magic wand fittings and Butterbeer tasting.

Come to think of it, a Butterbeer sounds great right about now.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Voices News from Variety