Philadelphia-based production, post and vfx house Shooters will open ShootersNYC to tap the Gotham market.
Former BOND Edit founder/creative director Jeff Beckerman has been tapped to lead the new division as its managing director/exec producer. BOND was shuttered in August.
In addition to providing its own creative staff, ShootersNYC will offer clients access to the company’s Philly talent pool.
”We’re excited about being in New York,” said Shooters prexy Ray Carballada. ”Our unique structure and success in advertising, television development and feature films is proving to be a major asset in working for networks, agencies and brands.”
“Ray and I met a few times over the years and we’ve always shared similar views on the importance of being able to offer clients an array of talent and services packaged in creative ways,” said Beckerman. ”When this opportunity presented itself I jumped at the chance to be a part of it.”
In addition to short-form projects — including advertising, network branding and promotion — Shooters operates in features through DIVE, its vfx and film finishing division, led by Mark Forker, formerly of Digital Domain. Recent credits include “Let Me In,” “The Last Airbender,” “The Road” and “Fair Game.”
The company has also developed TV programming with three reality shows currently airing on the Food Network, including the “Dinner Impossible.”
ShootersNYC is currently putting together its creative team and is housed in a temporary space in Manhattan’s SoHo district while it builds out its permanent space.