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World Cup becomes the latest TV event to receive a ratings boost

More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream?

Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup.

As Rick Kissell writes, around 13 million tuned in to ABC on Saturday for the U.S.-England match  — the largest aud for a
first-round game since 1994.

Univision reported strong numbers for the
Mexico-South Africa match on Friday morning, which drew 5.4 million
viewers to top the English-language telecast on ESPN (2.6 million).

Above, a recap of the U.S.-England game, from the AP.

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