World Cup becomes the latest TV event to receive a ratings boost

More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream?

Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup.

As Rick Kissell writes, around 13 million tuned in to ABC on Saturday for the U.S.-England match  — the largest aud for a
first-round game since 1994.

Univision reported strong numbers for the
Mexico-South Africa match on Friday morning, which drew 5.4 million
viewers to top the English-language telecast on ESPN (2.6 million).

Above, a recap of the U.S.-England game, from the AP.

More TV

  • 'Saturday Night Live' Parodies Amazon's Search

    'Saturday Night Live' Parodies Amazon's Search for a Headquarters Home (Watch)

    More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream? Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup. As Rick Kissell […]

  • Jessica Chastain Hosts 'SNL' With Important

    Jessica Chastain Hosts 'Saturday Night Live' With Important Message for Women on the Eve of the 2nd Annual Women's March (Watch)

    More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream? Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup. As Rick Kissell […]

  • Fisher Stevens, Ross Kauffman Team for

    Fisher Stevens, Ross Kauffman Team for Discovery Documentary 'Taken By the Tiger'

    More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream? Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup. As Rick Kissell […]

  • Peter Dinklage Thinks It's 'the Perfect

    Peter Dinklage on Why It's 'the Perfect Time' to End 'Game of Thrones'

    More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream? Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup. As Rick Kissell […]

  • NBCUniversal Content Studio Plucks Peacock TV

    NBCUniversal Content Studio Plucks Peacock TV Talent for Branded Video

    More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream? Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup. As Rick Kissell […]

  • Paul Bettany2017 Lincoln Center Corporate Fund

    'The Crown': Paul Bettany in Talks to Play Prince Philip

    More sign that social networking sites like Twitter are promoting TV tune-in? Or has American interest in soccer — what they call “football” everywhere else — finally gone mainstream? Either way, both ESPN (along with ABC) and Univision (along with Telefutura) are benefiting from the buzz surrounding this year’s FIFA World Cup. As Rick Kissell […]

More From Our Brands

Access exclusive content