increasing Spanish-speaking marketplace in the U.S., Univision
Communications is set to unveil the lineup for its three networks at
Thursday‘s upfront in Lincoln Center in New York.
Telenovelas — the most popular form of Spanish-language storytelling on
television — dominate the programming landscape and include newcomers
“Eva Luna,” “Soy tu Dueña” (You Belong to Me), “Mar de Amor” (Sea of
Love), “Zacatillo, Un Lugar en Tu Corazón” (Zacatillo, A Place in Your
Heart) and “Llena de Amor” (Big on Love). All four will air primetime
weekdays on Univision.
On Telefutura, new telenovela are “India,” “Dona Bella” (Beautiful
Lady), “Rosario Tijeras” and “Regreso a la Guaca” (Return to the Guaca).
Additions to Galavision include weekly reality show “El Peso del
Matrimonio” (Back in Wedding Shape) and Monday-Friday skein “Detrás del
Saber” (In Search of Knowledge).
Univision, the leading Spanish-language network in the U.S., often ranks
higher than the CW, and, occasionally NBC, while Galavisión is the No. 1
Spanish-language cable network in the country.
“Today we celebrate Hispanic consumers and the thriving language that
unites them. Hispanics continue to choose Spanish every day,” said
Univision president and CEO, Joe Uva. “With a population nearly equal
that of Italy, if it was its own country, the U.S. Hispanic community
would rank as the 14th largest consumer market in the world, ahead of
South Korea. Every marketer recognizes that the U.S. Census findings
will show the new face of America and Univision is uniquely positioned
to help marketers maximize their connection to this vibrant consumer