Spanish-lingo powerhouse to unveil lineup at upfronts

Looking to further capture the increasing Spanish-speaking marketplace in the U.S., Univision Communications is set to unveil the lineup for its three networks at Thursday’s upfront in Lincoln Center in New York.

Telenovelas — the most popular form of Spanish-language storytelling on television — dominate the programming landscape and include newcomers “Eva Luna,” “Soy tu Dueña” (You Belong to Me), “Mar de Amor” (Sea of Love), “Zacatillo, Un Lugar en Tu Corazón” (Zacatillo, A Place in Your Heart) and “Llena de Amor” (Big on Love). All four will air primetime weekdays on Univision.

On Telefutura, new telenovela are “India,” “Dona Bella” (Beautiful Lady), “Rosario Tijeras” and “Regreso a la Guaca” (Return to the Guaca).

Additions to Galavision include weekly reality show “El Peso del Matrimonio” (Back in Wedding Shape) and Monday-Friday skein “Detrás del Saber” (In Search of Knowledge).

Univision, the leading Spanish-language network in the U.S., often ranks higher than the CW, and, occasionally NBC, while Galavisión is the No. 1 Spanish-language cable network in the country.

“Today we celebrate Hispanic consumers and the thriving language that unites them. Hispanics continue to choose Spanish every day,” said Univision president and CEO, Joe Uva. “With a population nearly equal that of Italy, if it was its own country, the U.S. Hispanic community would rank as the 14th largest consumer market in the world, ahead of South Korea. Every marketer recognizes that the U.S. Census findings will show the new face of America and Univision is uniquely positioned to help marketers maximize their connection to this vibrant consumer base.”

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