TruTV greenlit eight new series for development and renewed five others, including “Conspiracy Theory with Jesse Ventura,” at its first dedicated upfront.
The cabler, which will have 13 returning series overall in 2010, also announced the renewals of “Full Throttle Saloon,” “Black Gold,” “Las Vegas Jailhouse” and “Rehab: Party at the Hard Rock Hotel.”
Among the developing series is the latest in the rising “boss” genre: “America’s Toughest Boss,” from RelativityREAL and Tom Forman, creator of “Extreme Makeover: Home Edition.” Another workplace hybrid is “The Naked Office,” which promises to offer “unorthodox … revealing group therapy” to keep employees productive. Series comes from Reveille, which has produced the U.S. and U.K. versions of “The Office.”
Meanwhile, Ashton Kutcher and Jason Goldberg of Katalyst will move forward with “Exposed!” for TruTV; program is another live-action unscripted comedy in the spirit of “Punk’d.” And “America’s Funniest Home Videos” exec producer Vin Di Bona’s new shingle with Bruce Gersh, FishBowl Worldwide Media, will offer “Disclosure,” which examines secret phenomena that key government officials and scientists refuse to discuss publicly.
TruTV will also have two series on wheels: “Vegas Repo,” a companion to “Operation Repo” from Arietis and Intrigue, and “Limo Bob,” focusing on the owner and clientle of Chicago’s biggest limo service.
Also in development:
— “Rogue Society,” about a group that seeks unconventional revenge on behalf of the scammed, cheated and otherwise victimized. Bischoff-Hervey (“Scott Baio is 45 … and Single”) produces.
— “Ma’s Roadhouse,” about life at a family-run motorcycle shop/bar/tattoo parlor, from AMS Pictures (“Girl Meets Gown”).
In the first three months of 2010, TruTV had its top quarter in its history in all key demos, reaching ad-supported cable’s top 10 in 18-49.
When we introduced the truTV brand, we decided to target an audience we call real engagers – viewers who love exciting, real-life action,” truTV/In Session exec veep/g.m. Marc Juris said. “We have built a lineup that has attracted a strong fan base – and it only continues to grow.”