NBC Universal’s Spanish-language web Telemundo has inked a multi-year output deal with Colombia’s Caracol TV, its first such pact in five years.
Effective immediately, the agreement will give Telemundo exclusive U.S. broadcast rights to current and future titles from Caracol, producer of some of the most provocative telenovelas in the market.
Caracol’s current slate includes the original “Sin tetas no hay paraiso” (Without Tits, There is no Paradise) to which NBC has acquired U.S. remake rights.
Telemundo’s U.S. Hispanic remake, “Sin senos no hay paraiso” (Without Breasts, There is no Paradise), was one of the highest rated novelas on the web in 2008. Remake did better in the ratings than the original, which Telemundo aired this year.
Telemundo has been unspooling Caracol’s “Cartel 2″ since July 19, which is now averaging 940,000 viewers in the 18-49 demo.
“Cartel 2″ is Telemundo’s third highest rated telenovela after “Donde esta Elisa,” Telemundo’s remake of a Chilean telenovela, and “Sin senos.”
Deal will not preclude Telemundo from acquiring titles from Caracol’s rival RCN TV.
Telemundo rival Telefutura
, the sister web of market leader Univision, will no longer have access to Caracol titles such as “Munecas de la Mafia” and “Vecinos,” which have performed well on Telefutura. Telemundo and Telefutura have been running neck and neck in terms of ratings.
Telemundo owns a non-controlling 40% stake in its Colombian production partner RTI, where “Sin senos…” was produced along with “El cuerpo del deseo” (Body of Desire) and “Zorro, la espada y la rosa,” (Zorro, the Sword and the Rose).
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